• 11Mar

    Gaelic email Gaelic Storm has grown from playing pubs to selling out theaters with no label and almost no airplay. Their success has come in large part because the band and Matt Maher's ROAR management team have consistently used modern marketing to stay connected with the many fans earned at their fun live shows.

    This isn't rocket science.  But in a single email, the band includes a free mp3 teasing their new album,  a contest for a trip sponsored by Southwest Airlines,  their tour dates, an invite to an after-party where they asks fans to wear Gaelic Storm t-shirts for a group photo, a couple of trips fans can go on and a call to buy merchandise. The fan gets rewarded with a free mp3 at the top of the email and then is offered a variety of ways to stay engaged with the band through the email and on their active website.

    Very basic stuff, but when executed all together and done repeatedly it’s incredibly effective. View the full email here.


  • 11Mar

    Can the album format be saved?  Does adding bonus content encourage fans to open their wallets? ITunes LP hoped so, but so far few have embraced the format. Entering the fray is ScatterTunes with a bonus product package called the V-album.

    The format requires download proprietary player software, but then a $9.99 purchase of Jimi Hendix Valley Of The Neptunes comes complete with high quality mp3's lyrics, a 24 page booklet, 4 videos and a photo gallery. Here's an overview:


  • 10Mar
    • image from www.tvweek.com imeem founder Dalton Caldwell has raised $370,000 of a proposed $600,000 for his stealth startup Mixed Media Labs (Venture Beat)
    • Same old song at EMI? Charles Allen seems a surprising replacement for Elio Leoni-Sceti but at least he wants to be there. (Guardian, Hypebot)
    • This music is sponsored by ... With the music industry in free fall, musicians turn to corporate advertising and product placement to promote their work. (LA Times)
    • Rock Band 3 will be released in time for the holidays and EA will distribute. (MTV)
    • Facebook Will Allow Users to Share Location. (Bits)
    • Emily White:  Why I love email lists. (MidemNet Blog)
    • A New Frontier for Indie Rock, Down in Mexico. (NY Times)
    • Redeye Distribution has added Los Angeles based Autumn Tone Records to its roster. Created in 2006 as a companion to the popular music blog, Aquarium Drunkard, Autumn Tone artists include The Henry Clay People, Happy Hollows and Roadside Graves, whose last album appeared on many of 2009's "best of" lists. Their new album will be released March 23rd.
    • Uplaya enters the "get your song rated" sector and is offering feedback for two songs free for a limited time.


  • 10Mar
    • image from www.tvweek.com imeem founder Dalton Caldwell has raised $370,000 of a proposed $600,000 for his stealth startup Mixed Media Labs (Venture Beat)
    • Same old song at EMI? Charles Allen seems a surprising replacement for Elio Leoni-Sceti but at least he wants to be there. (Guardian, Hypebot)
    • This music is sponsored by ... With the music industry in free fall, musicians turn to corporate advertising and product placement to promote their work. (LA Times)
    • Rock Band 3 will be released in time for the holidays and EA will distribute. (MTV)
    • Facebook Will Allow Users to Share Location. (Bits)
    • Emily White:  Why I love email lists. (MidemNet Blog)
    • A New Frontier for Indie Rock, Down in Mexico. (NY Times)
    • Redeye Distribution has added Los Angeles based Autumn Tone Records to its roster. Created in 2006 as a companion to the popular music blog, Aquarium Drunkard, Autumn Tone artists include The Henry Clay People, Happy Hollows and Roadside Graves, whose last album appeared on many of 2009's "best of" lists. Their new album will be released March 23rd.
    • Uplaya enters the "get your song rated" sector and is offering feedback for two songs free for a limited time.


  • 10Mar

    (UPDATED)

    Charles Allen To Step In As Executive Chairman

    image from sanctumla.com Elio Leoni-Sceti, EMI Music’s Chief Executive will be leaving the company on March 31st. Leoni-Sceti came to the company with background in consumer retail and another non-music executive Charles Allen will now be taking the helm at EMI as Executive Chairman. Allen has been non-executive Chairman of EMI Music since January 2009, chairing its Board.

    The shift in leadership comes at a difficult time for EMI. The first rulings in a case against investor CitiGroup should be forthcoming. EMI must also make a payment to Citi of $160 million by March 31st on its $4.5 billion loan as well as pass a solvency test.

    Leoni-Sceti has only been with EMI for less than two years, but the company is trying to paint the best picture  possible of his departure.  In a statement the label group lauds Leoni-Sceti  for having "successfully led EMI Music through the first phase of its operational turnaround ...EMI Music has become a stronger and growing company, with a talented senior team, significant creative success and a more rigorous approach to marketing and operations. This has resulted in increased sales, improved market share and industry-leading EBITDA margins."

    Background On Charles Allen:

    Aged 53, he was Executive Chairman of Granada plc from 2001-2004 and then Chief Executive of ITV plc from 2004 to 2007, having led the business through the merger of Granada and Carlton Communications plc. He is currently a non-executive director on a number of boards and an adviser to Goldman Sachs.

    From the press release:

    Charles  Allen said: “Elio has done a great job. I have thoroughly enjoyed working with him; he is a very talented executive and we all wish him well in the future. Our goals for EMI Music remain the same. I will support and guide the group’s strong team, keep EMI’s focus on creativity and superb A&R, and deliver a digital platform. This is a great business – our task is to ensure it has a great future.”

    Elio added: “EMI is a wonderful business with a great team and new creative and operational momentum.  My job here is now done and it is time for me to move on.  It has been a pleasure to work with Charles and so many other talented and committed people. I look forward to seeing the company go on to further success in the future.”