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MARKETING MUSIC

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If you are interested in marketing music online you should check this out.

Marketing Music Online

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  • More Music Industry News: New EMI Board Member, Spotify vs. MOG, Twitter Ads, Facebook Patent

    28Feb
    Categories: Trusted Contributor Comments
    • image from rm64.com EMI has appointed Peter Williams to the board of one of its holding companies. Williams has joined the board of Maltby Investments to act as an intermediary between Terra Firma and Citigroup, which  financed the acquisition of the struggling label group.
    • Spotify vs. MOG battle heats up. (FT)
    • New acts to labels: "we won't tweet". (CNet)
    • The ongoing evolution of social networks:
      • Twitter to add search ads ala Google. (All Things Digtal) There's opportunity here for music marketers.
      • Facebook Patents Social Network Feeds, Raising Innovation Worries. (Epicenter)
    • Live Nation & Ticketmaster Release Fiscal Reports. (FMQB)
    • China Times: Learn from Korean pop idols' global ambition. (Taiwan News)
    • R.I.P. T. Bone Wolk


    Tags: blogging, Social media
  • REWIND: The Music Industry’s Week In Review

    28Feb
    Categories: Trusted Contributor Comments
    • image from g-ecx.images-amazon.com Fan to artist funding site SellaBand declared bankruptcy on Monday, but by week's end was back online with a new owner
    • Jamendo to shift gears under new owners
    • Moral Panics And Music Journalism - Another great Kyle Bylin essay.
    • iTunes surpassed 10 billion songs sold.
    • image from www.bloggersblog.com Music streaming service MOG.com got another $9.5M in funding and will expand into UK.
    • EMI: Abbey Road Studios Not For Sale ...Yet.
    • Indie labels boycott Limewire at Digital Music East
    • The Orchard ups Brad Navin from interim to full CEO
    • Spotify Explains Weekend Outage
    • Where Music Is Made Matters: Roanoke, VA
    • Kyle Bylin: The Fate of a Format: Will MusicDNA Catch On?
    • An interview with Kevin Maney of Trade-Off: Why Some Things Catch On, and Others Don't
    • ReverbNation & Audiolife partner for the new artist Reverb Store
    • Dropcards download cards got an upgrade


    Tags: blogging, Social media
  • Advertise On Hypebot

    27Feb
    Categories: Trusted Contributor Comments

    Hypebot Favicon (Updated) Hypebot is the most cost efficient way to reach 42,000+ music industry professionals monthly. Compare these stats to our closest competitor:

    • 9500+ subscribe to Hypebot's RSS feed
    • 5900+ follow Hypebot via Twitter
    • 2200+ subscribe via email
    • 42,000+ unique visitors monthly
    • 310,000+ page views monthly   
    • 50-60% more traffic than our closest competitor
    Advertising rates will be going up soon, so learn how you can tap into Hybebot today.


    Tags: blogging, Social media
  • Pandora ? Spotify

    26Feb
    Categories: Trusted Contributor Comments

    image from googling.phpmagazine.net

    "The key here is that Pandora ? Spotify.

    One is a radio, the other a record collection."

    image from farm3.static.flickr.com

    - Eliot Van Buskirk, Wired's Epicenter blog

    Of Course On-Demand Music Replaces Sales - It’s Supposed To

    More: Spotify: We're NOT Cannibalizing Download Sales!


    Tags: blogging, Social media
  • Spotify: We’re NOT Cannibalizing Download Sales!

    26Feb
    Categories: Trusted Contributor Comments

    But Offer Little Proof

    Responding to a recent NPD survey, that it "cannibalizes"  download sales ,a Spotify spokesperson told Fast Company:

    image from en.onsoftware.com "There is other data out there to prove the exact opposite of that report," a spokesman says, pointing to a report in Billboard magazine in which Scott Cohen, the London-based founder/VP of The Orchard, says Spotify is already boosting income for labels in two ways: 'First, the more tracks are streamed on Spotify the more downloads occur on other services,' Cohen tells Billboard. 'We are not seeing any cannibalization'."

    "Spotify is not just about downloads. We're generating a mixture of revenue which includes downloads but also ad sales and subscriptions both of which are growing rapidly."


    Tags: blogging, Social media
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