#SXSW - Online marketing is great, but sometimes it's important to get back into the physical world as Skyline Music's Patrick May explains from Austin:
"Forget flyers or CD's. I run away from anybody randomly handing out CD's. No room in my pockets!
Excuse the grainy cell phone photo, but I thought this New Familiars matchbook was a great bang for the buck promotional tool. Matches are cool smoker or not. Showcase info on one side, free download info on inside. AFFORDABLE in mass quantities."
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