(Updated) The average YouTube video gets gets 50% of its views in the first 6 days after it is uploaded, according to TubeMogul via Silicon Valley Insider. After 20 days, a YouTube video has had 75% of its total views and the average video lifespan is probably getting shorter. In 2008, it took 14 days for a video to reach 50% of its views and 44 days to hit 75%. Lesson to marketers: post early and often.
Apple has sold more than two million iPads in the 60 days since its launch on April 3. Apple also began shipping iPad in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK this past weekend. The iPad will be available in nine more countries in July and additional countries later this year.
Hello Music has added PlayNetwork, a service which provides integrated entertainment media experiences for brands, to its lists of opportunities for indie artists. The pair will collaborate to find opportunities for Hello Music’s artists to gain distribution and visibility with PlayNetwork’s footprint of over 65,000 business clients. (press release)
Glee & A Rolling Stones Reissue Boost Music Sales
“This is an interesting and vibrant time for the entertainment industry, music in particular, with the top four albums this week outselling last week’s number one,” said Eric Weinberg, President, Nielsen Entertainment. “We continue to see solid consumer demand for digital music sales, including full-length albums, with more than 40% of this week’s best selling album purchased digitally. Our data also shows independent retail music store sales up 10% for the week, driven by the reissue of the Rolling Stones’ classic “Exile On Main Street” and new albums debuting from the Black Keys, Damian Marley & Nas, Band of Horses and LCD Soundsystem, and the attraction for vinyl remains high.”
Exploding Glee
Nielson Chart Tracks Glee's Download Growth:
FULL UPDATE: The Story Behind BuzzMedia & The Music Blogs
(UPDATE 3) BuzzMedia has added today 6 major music blogs. PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL join Stereogum, Buzznet, Idolator and Absolute Punk in the web entertainment publisher's music portfolio.
UPDATE: BuzzMedia tells Hypebot that HypeM, RCRDLBL and Pop Matters are partnerships. "All sites will retain their own editorial control."
Each of the blogs have been considered major independent voices in music. Together they reach five million fans per month and with the existing Buzz properties may make the growing online company the largest independent publisher of music content on the Web.
Will Each Blog Retain An Independent Voice?
While details of Buzz's plans were not included in the official announcement, each of the current editors will stay at the helm of their respective blogs. But if their recent stewardship of Idolator is any indication, Buzz will not hesitate to make changes - at least with the blogs that it owns - if future traffic does not meet expectations.
Stay tuned for more details.
