(# mashsmday #smday) Mike King (@atomzooey), Director of Marketing at Berkleemusic and teacher of Online Music Marketing with Topspin, sent in this informative post: 1. Social media is a tool which amplifies existing efforts. These are not my words (I... Continue Reading »
Justin Boland: "We’re All Just Numbers…"
(#mashsmday #smday) I want to thank Kyle Bylin for the opportunity to speak on this, because I add a dissonant note to the Social Media Day celebration. See, I'm not the biggest fan. The most important thing for artists to... Continue Reading »
Dan Schawbel: The Social Media Basics
(# mashsmday #smday) Although social media allows you to connect with fans, build an online street team, and sell more albums, email marketing converts more, so you should invest in it. Make sure you integrate all of your social accounts... Continue Reading »
Mike Volpe: How To Improve Your Online Presence
(# mashsmday #smday) Artists in the digital age have a big advantage, because so much of marketing and building brand today is based on publishing remarkable content, and that is what artists do professionally. Artists should find a medium -... Continue Reading »
Greg Rollett: Leverage Other People’s Audiences
(# mashsmday #smday) Social media gives everyone a voice, but not all voices are created equal. As an indie musician, you have to understand that some people have bigger, wider and more responsive audiences that you do. All the music... Continue Reading »
Refe Tuma: Cold Pitching & Social Media
(# mashsmday #smday) Contrary to what some self-proclaimed social media gurus might suggest, social media is not well suited for direct sales and conversions. Social media allows you to find, engage with, and develop potential fans, customers and clients -... Continue Reading »
Get Your Music On Blogs & The Joy Of Discovery
Over at our sister blog Music Think Tank, there are two new posts up. One is from Chris Bracco, the digital marketing coordinator at Intrigue Music, LLC, on how to craft a killer pitch letter and get your music on... Continue Reading »