(UPDATED) While sharing with your Twitter followers is useful; the real hope of most tweeters is that their 140 characters go viral. But how often does that happen? And how long does a tweet "live"? Online marketing firm Sysomos examined... Continue Reading »
ReverbNation Partners With APM Music, Aims To Help Artists Find More Licensing Opportunities
Indie music marketing hub ReverbNation and APM Music have partnered to launch a “ReverbNation Music” library. The publishing company will assist in licensing this set of music into TV, movies, trailers, video games and other types of productions. Through statistical... Continue Reading »
Music Industry News: France Says Yes To YouTube, RIAA Pushes, Musician + Author = Crap & More
(UPDATED) Despite the RIAA's best efforts, as of today Mulve is still online. To be clear, I'm not a supporter of unauthorized file-sharing; and though I understand the desire to shut down the biggest offenders, they aren't going away. Mulve... Continue Reading »
Overheard @ Day 1 Of ADWEEK In NYC: "Widgets Have Inherited The Earth," Argues Marc Ecko.
This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world. "As brands become more human [in the social media space], you're going to see them acting... Continue Reading »
Animal Collective To Sell Shark Saving Shoes
Music marketers lecture artists to make more money by "extending their brand". Animal Collective decided to extend their band's brand to do some good. Each member of the group has designed a shoe for accessory and clothing maker KEEP. Profits... Continue Reading »
Why Trent Reznor Can’t Use Social Networks
To be sure, The Social Network is about more than just social networks and Facebook; there's a much larger story. But it is ironic that the person who scored the film, Trent Reznor, can't use them. Or, at least he... Continue Reading »
Think There’s Room For Growth? 75% Of U.S. Didn’t Download Anything Last Quarter
A new NPD report, The Connected Experience: Building a Bridge Between Devices & Content, shows that while consumers are using connected devices to access digital entertainment content, there is still a great deal of room for growth. 75% of U.S.... Continue Reading »