This is a great product that I can easily see being both a marketing tool and a full digital version of a body of work for bands. For marketing it could be a 3 song demo+Bio and pics or an entire album with full artwork. Either way I think it has great potential for getting exposure and income.
Google Wave! It’s The Future! Convergent Communication 3.0! The bleeding zeitgesty edge of real-time innovation! But, er, what exactly IS it, and what potential does it have – if any – for artists, labels and the music industry?
I’ve been puzzling over this since Google Wave was first announced earlier this year. Now it’s launched in beta, with Google having sent out the first 100,000 invites for the service, allowing those people to invite others.
There isn’t much specific information online about Google Wave and music, apart from this fairly brief Hypebot post. However, there are quite a few articles talking about what Google Wave means for brands, which offer ideas that can be translated to the music industry.
With those as the basis (and properly referenced and linked to), I’ve tried to put together a brief Google Wave primer. Read on, and do please post a comment if you have views or ideas on the subject.
First off, what is Google Wave?
In a nutshell, it’s like email meets instant messaging meets social networking meets document editing meets online collaboration. Sort of. Or, to relate it specifically to Google products, it’s like Gmail, Google Talk and Google Docs all mashed up into one service, with Facebook-style applications thrown in for customisation…
My services include mixing and mastering, but I’d like to get involved in artist development, marketing and really anything I can do to help you get your career launched. Here are some questions for you…
For some time now I’ve been conceptualizing about how to create a better record label. I won’t go into everything about my business model, but a big part of this new label will be to do away with the LP format (long play with 13-16 songs) and release more EP’s throughout the year.
Wouldn’t it be great to put out an EP and then taylor your next EP to what the reaction of your fans has been? In a sense you will be making custom albums for your fan base! That’s a new approach in an old industry that doesn’t like change.
Well, it seems that I’m in good company. Thom Yorke has announced that Radiohead will stop making LP’s and focus on singles. I like this idea. I like it a lot!
Augmented reality and smartphones are a techno match made in heaven, and the whole idea is about to take a fascinating turn thanks to some new software from Metaio: It’ll let you metatag real-world objects.