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• Connect with fans

  18Mar
  Categories: For Musicians, Industry news, Music Marketing, Other stuff View Comments

  I think we all know that Trent Reznor has done some very cool things for his fans on his own, without a label. Here is a video case study from midem that consolidates all of his efforts into one presentation. What I find most mind boggling is the amount of money he’s made from these efforts. And he isn’t getting a percentage of this, all of the revenue goes straight to him. I’m really not a fan of Trent or NIN, but this is impressive and he’s done an amazing job at turning the industry’s business model upside-down.

  Tags: blogging, Electronic, Live shows, Marketing, Music Business, Music Marketing, Social media, Technology, Video, vlogging

• The Limousines – Very Busy People

  03Mar
  Categories: For Musicians, Industry news, Music Marketing View Comments

  I’ve been hearing the song Very Busy People on several channels while listening to XM radio. I just looked up the band, The Limousines, and on Wikipedia and it says ” The band’s single “Very Busy People” was released by Universal Republic records but the band is not currently signed to a label”. Huh? Distribution through a label without being represented by that label? Is this new? How will the label make money off of this agreement?

  Tags: Marketing, Music Business, Music Marketing

• Vook. I can see this being really big with bands.

  26Jan
  Categories: For Musicians, H.O.T. News, Music Marketing View Comments

  

  This is a great product that I can easily see being both a marketing tool and a full digital version of a body of work for bands. For marketing it could be a 3 song demo+Bio and pics or an entire album with full artwork. Either way I think it has great potential for getting exposure and income.

  Check out vook.com.

  Tags: blogging, Live shows, Marketing, Music Marketing, Social media, Technology, Video, vlogging

• The World’s First Album Cover – Alex Steinweiss’ Greatest Hit

  27Oct
  Categories: For Musicians, Industry news, Music Marketing, Other stuff View Comments

  From Undependent.com

  

  While there is no shortage of interest in the album cover medium, there’s no obvious web page out dedicated to the world’s first record cover. I’m apparently I’m not the only one looking for it (See: “Anyone have a scan?“) I’ve seen scattered images from articles about Steinweiss but I’ve not found anything resembling a Shrine.

  Such a noteworthy artifact in the history of mass media screams for its own page. Google returns 300+ results for the phrase “Sgt Pepper’s Album Cover” but nothing definitive for the phrase “First Album Cover.” Here’s my humble stab at such a page.

  For the complete history of the album cover and its creator, just hit Wikipedia or pick up a copy of “For the Record.” Alex Steinwess, a then 23 years old designer, convinced Columbia’s suits to create the first true album cover. Until then, 78s were sold in generic sleeves.Recently, I came across an apparently original edition of this album and was able to pick it up for almost nothing. Someone unwittingly dumped it onto eBay for chump change. I mean, if they’d known what they had, I would’ve at least expected the auction to include “World’s First Album Cover!” and a reserve price of $100, $500, who knows? Instead, I picked it up for less than $30.

  I have been eager to get it posted for all the graphic designers, media theorists and vinyl enthusiasts out there googling “steinweiss +first album cover.” I wanted to get these images out into the world for broader circulation.

  Read the entire article and see more shots of this album cover at undependent.com

  Tags: Analog, blogging, Marketing, Music Business, Music Marketing, Social media, Vintage, Vinyl

• Google Wave: A Music Industry Primer

  12Oct
  Categories: For Musicians, H.O.T. News, Industry news, Music Marketing, Other stuff View Comments

  from Music Alley…

  Google Wave! It’s The Future! Convergent Communication 3.0! The bleeding zeitgesty edge of real-time innovation! But, er, what exactly IS it, and what potential does it have – if any – for artists, labels and the music industry?

  I’ve been puzzling over this since Google Wave was first announced earlier this year. Now it’s launched in beta, with Google having sent out the first 100,000 invites for the service, allowing those people to invite others.

  There isn’t much specific information online about Google Wave and music, apart from this fairly brief Hypebot post. However, there are quite a few articles talking about what Google Wave means for brands, which offer ideas that can be translated to the music industry.

  With those as the basis (and properly referenced and linked to), I’ve tried to put together a brief Google Wave primer. Read on, and do please post a comment if you have views or ideas on the subject.

  First off, what is Google Wave?

  In a nutshell, it’s like email meets instant messaging meets social networking meets document editing meets online collaboration. Sort of. Or, to relate it specifically to Google products, it’s like Gmail, Google Talk and Google Docs all mashed up into one service, with Facebook-style applications thrown in for customisation…

  Continue reading the full article here.

  Tags: blogging, Marketing, Music Business, Music Marketing, Social media, Technology