You are not your audience.

concert-crowd

Make music for you fans, not yourself.

Apologies up front because this is a rant…

Stop concerning yourself with the minutia in the mix and start thinking about what’s important. What might that be you ask? It’s the song.

Your fans don’t care if the hi-hat is a tad too low in the last bar of the third verse. They don’t care that the last note of an arpeggiated guitar run during the outro is a little too loud. Nobody hears this except for you, the artist. Let me, the mix engineer, make these calls. This is what I do. I MIX music so that it translates the best it can to all formats and to all audiences.

Some of the best advice I have ever received came from my mentor and engineer extraordinaire, Cliff “Cliffy” Zellman. During many, many mixing sessions when producers or artists were obsessing over the most finite of things he would turn to me and say “Lopes, it doesn’t really matter and nobody cares.” Meaning that your fans are not listening to those elements in the track. They are listening to two things, the melody and groove – that’s about it.

I understand that this is your art and that you want it to be perfect, but who are you making it for? Yourself or your fans? If you’re making it for yourself you may want to ask yourself one simple question. How many copies are YOU going to buy? My guess is that your answer is zero.

Spotify Adds Free Pandora-like Radio With Unlimited Track Skips

Spotify-radio Just days after adding Apps, Spotify has given it's Radio feature a major makeover that takes aim at Pandora. In fact, with unlimited skips, Spotify one-ups Pandora who limits track skips on all accounts.** Spotify Radio will be available to free users and subscribers. New features include:

click on image to enlarge
  • Unlimited Stations - Choose a track, artist or genre and Spotify instantly creates a station of similar music. There is no limit to the number of stations users can create.
  • Unlimited Skips - This feature has not been available to Pandora free users.
  • All-new intelligent recommendation engine - Spotify offered no details regarding the technology powering their new recommendation engine.  Is it The Echo Nest? Proprietary?
  • Unlimited access to 15 million tracks.
  • Available to all - Spotify Radio will be available to both free users and subscribers.

Spotify Radio will be rolled out over the next few days along with Apps. Spotify has 10 million active users and 2.5 million paying subscribers across 12 countries.

**Pandora Skip Limits:

"Free Pandora accounts permit 6 skips per hour per station, for up to 12 total skips per day across all stations. The daily skip limit helps us prevent having to pay royalties on songs that are not being heard."

"A skip is considered to be a skipped song, a Thumbs-down rating, or choosing "I'm tired of this track" in the menu of the music player."

"Licensing is one of the most expensive aspects of providing the service, and we must pay the full royalties for a song, even if it only plays for a few seconds."

"Upgrading to Pandora One will remove the daily skip limit (although the 6 skips per hour per station limit will remain in place). "


Live Blogging Today’s Spotify Announcement

We're live blogging today's Spotify announcement at 11:45AM. Read the latest from journalists and pundits sharing what they say will be announced here. Follow the live blog and comment after the jump. amp;amp;lt;a href=amp;quot;http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=4a704f0315amp;quot; _mce_href=amp;quot;http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=4a704f0315amp;quot; amp;amp;gt;Todayamp;#39;s Spotify Announcementamp;amp;lt;/aamp;amp;gt; Continue Reading »