I think we all know that Trent Reznor has done some very cool things for his fans on his own, without a label. Here is a video case study from midem that consolidates all of his efforts into one presentation. What I find most mind boggling is the amount of money he’s made from these [...] Read more »
From ordinary to unique. Now THIS is creative!
This is a very creative approach to an everyday music item, the CD jewel case. Electronic artist, Moldover, has taken the jewel case and album artwork to the next level. This, my musician friends, is exactly what I’m talking about when I say that the business has changed and your marketing needs to be more [...] Read more »
