I think we all know that Trent Reznor has done some very cool things for his fans on his own, without a label. Here is a video case study from midem that consolidates all of his efforts into one presentation. What I find most mind boggling is the amount of money he’s made from these efforts. And he isn’t getting a percentage of this, all of the revenue goes straight to him. I’m really not a fan of Trent or NIN, but this is impressive and he’s done an amazing job at turning the industry’s business model upside-down.
This is a great product that I can easily see being both a marketing tool and a full digital version of a body of work for bands. For marketing it could be a 3 song demo+Bio and pics or an entire album with full artwork. Either way I think it has great potential for getting exposure and income.
Rodriguez Jr. - Kids Of Hula - Leena Music
Brandt Brauer Frick - Iron Man (Lee Jones Remix) - Tartelet Records
Kevin Yost - Know Your Jazz - I Records
Serafin - Syndroma Liguria - Sushitech Purple
Franck Roger - Fall - Franck Roger Productions
The Lost Men - Pace Of Mind EP - Drumpoet Community
Makam - New York G - Sushitech Purple
Worst Case Scenario - Hot Beef - Rekids
Knee Deep feat. Cathy Battistessa - All About Love (Lovebirds Suite) - Knee Deep
Rodriguez Jr. - Kids Of Hula - Leena Music
Brandt Brauer Frick - Iron Man (Lee Jones Remix) - Tartelet Records
Kevin Yost - Know Your Jazz - I Records
Serafin - Syndroma Liguria - Sushitech Purple
Franck Roger - Fall - Franck Roger Productions
The Lost Men - Pace Of Mind EP - Drumpoet Community
Makam - New York G - Sushitech Purple
Worst Case Scenario - Hot Beef - Rekids
Knee Deep feat. Cathy Battistessa - All About Love (Lovebirds Suite) - Knee Deep
Bayaka - Spanish Storm (Atjazz Remix) - Sonar Kollectiv
Demarkus Lewis - Tell Me Why - Slip N Slide
Alix Alvarez - The Sunset - Sole Channel Music
Raul Midon - Sunshine (Sacred Rhythm Remix) - Vega Records
River Ocean - Love & Happiness (Michael Cleis Remix) - Strictly Rhythm
Unknown Artist - CAE - RAL 001
Bah Samba Featuring Tasita D’Mour - Live In The Summer (Meme’s Havaianas Mix) - Favouritizm
Julian Jabre - Swimming Places - Defected
Fish Go Deep Featuring Tracy K - The Cure & The Cause (Charles Webster Remix) - Defected
