I think we all know that Trent Reznor has done some very cool things for his fans on his own, without a label. Here is a video case study from midem that consolidates all of his efforts into one presentation. What I find most mind boggling is the amount of money he’s made from these efforts. And he isn’t getting a percentage of this, all of the revenue goes straight to him. I’m really not a fan of Trent or NIN, but this is impressive and he’s done an amazing job at turning the industry’s business model upside-down.
Vook. I can see this being really big with bands.
This is a great product that I can easily see being both a marketing tool and a full digital version of a body of work for bands. For marketing it could be a 3 song demo+Bio and pics or an entire album with full artwork. Either way I think it has great potential for getting exposure and income.
Check out vook.com.
TribeRadio Episode 033
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TribeRadio Episode 033
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