I think we all know that Trent Reznor has done some very cool things for his fans on his own, without a label. Here is a video case study from midem that consolidates all of his efforts into one presentation. What I find most mind boggling is the amount of money he’s made from these efforts. And he isn’t getting a percentage of this, all of the revenue goes straight to him. I’m really not a fan of Trent or NIN, but this is impressive and he’s done an amazing job at turning the industry’s business model upside-down.
This is a great product that I can easily see being both a marketing tool and a full digital version of a body of work for bands. For marketing it could be a 3 song demo+Bio and pics or an entire album with full artwork. Either way I think it has great potential for getting exposure and income.
Says that record label marketing dollars vanish with declining sales, but that even pirates end up at a concert, buy t-shirts, and even albums.
Hip hop megastar 50 Cent appearedon the Consumer News and Business Channel (CNBC) recently to promote his new book “The 50th Law,” and during the interview he made some interesting points about P2P and what it means for music artists like himself.
When asked how performers are to make money in the music business these days he points out that even though things have changed considerably it is still possible.
“The technology is absolutely shifting things, and uh the marketing dollars that the major companies were providing for artists in the past is gone with the actual record labels.”
So when it comes to illegal file-sharing 50 Cent believes that it’s simply a “part of the marketing” necessary to make up for what the record labels are no longer able to afford.
Hip hop megastar 50 Cent 