Perry Farrell recently upset Brazilian music fans with a comment about their knowledge of music. Though this is bad pr for Lollapalooza's first run at Brazil, it also points to music opportunities in emerging markets for styles of music that are more popular abroad than in the States. All indie musicians - old school or avant garde - would benefit from exploring the possibilities.

Though Perry Farrell claims he didn't actually play "Ugly American" and state that Brazilians are "uneducated about music", the press seems to have missed his earlier derogatory comments at the recent Billboard Touring Conference:

"When we first got there they're like, "Can you bring The Cure?" It made me realize they are, let's call it two years behind, it sounded like even more...The point is that they're going to catch up so quickly to the rest of the world. We're bringing such sophisticated music."

Ok, so despite my respect for Perry Farrell, he is also an arrogant jerk who doesn't understand how to market music in emerging markets. But his comments are also a reminder that emerging markets, such as Brazil, India and China, may well be receptive to forms of music that are not currently as trendy in the States though that shouldn't put off artists with a bunch of whatever they rate you with at Pitchfork!

If you're interested in emerging markets, there are a number of ways to start building ties and creating a fanbase:

YouTube

60% of YouTube's video views come from audiences that "select a language other than English as the site’s display language." When I was blogging about hip hop fulltime, I began to get contacts from all over the world and most of them had a YouTube presence. So YouTube can be both a way of offering your music to emerging markets and of networking with artists in emerging markets who will help spread the word.

Mobile

I recently discussed 88tc88, a Hypebot sponsor that can help get your music on mobile phones in China. But mobile music is growing across emerging markets, especially as web users leapfrog past pc's and go straight to mobile.

News about mobile music growth in such markets ranges from a Juniper Research report that singles out China and India, Business analyst Mark Little discussing Google Music as potentially strong in emerging markets due to Android and a recent TNS survey pointing to mobile as the first portal for many consumers in developing markets.

Touring

Charlotta Hedman is currently doing a series of posts on emerging markets at Music 4.5 including an interview with a promoter in India. Such a contact can make a huge difference if you're planning on touring abroad but I am also in touch with Aaron Gibson who visited a relative currently in China and set up a show while there that got a great response. I'll be speaking more with him for Hypebot quite soon.

The U.S. government also sponsors musicians in programs like American Music Abroad and hip hop has been one of the genres frequently supported by such programs.

Obviously this post simply scratches the surface. If you're familiar with any of the above approaches to emerging markets, please be in touch. I will be speaking with Aaron Gibson about his experiences and looking for other opportunities to explore this topic, especially if we get a show of interest from Hypebot readers.

Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

New comScore data shows 84 million U.S. Internet users watched online videos in October for an impressive average of 21.1 hours per viewer. The total U.S. Internet audience viewed 42.6 billion videos, an all time high. Google sites, driven by YouTube, ranked #1 with 161 million unique viewers and 20.9 billion videos viewed. But Facebook, which was barely a blip on the video viewing charts just a couple of years ago, came in at #2 with 59.8 million viewers. 

(UPDATED) Jim Donio, President of NARM, joins Ian Rogers for a new episode of This Week In Music to talk about how music retail has changed over the past 20 years. Since 1958, The National Association of Recording Merchandisers has represented retailers, wholesalers, and now technology companies selling recorded music. Jim and Ian speak about the evolution of that process over the past decades, as well as NARM's new technology initiatives. About 18:30 in the pair tackle the coming mega-shift from the sale of music to subscriptions and streaming

(UPDATE 3) Yesterday Google Music left beta with a 320kps download store, curated content, a unique song sharing feature and a direct to fan sales option that every band should want to take advantage of.  Read the full story here or watch the video reply below. Skip past the pre-show graphics to 30 mins in when the real show starts.

The live music industry (promoters, club owners) has, in my experience, been slow to adapt to the new realities of marketing. Ineffective strip ads and radio campaigns are finally being replaced by more nuanced marketing: targeted email, social media, even GroupOn. Studies by ticketing companies like Evenbrite and Ticketfly have proven that social media sells tickets. In this video from Billboard's recent Talent & Touring Convention, Songkick CEO Ian Hogarth shares his vision of modern live music marketing. WATCH: