I think we all know that Trent Reznor has done some very cool things for his fans on his own, without a label. Here is a video case study from midem that consolidates all of his efforts into one presentation. What I find most mind boggling is the amount of money he’s made from these efforts. And he isn’t getting a percentage of this, all of the revenue goes straight to him. I’m really not a fan of Trent or NIN, but this is impressive and he’s done an amazing job at turning the industry’s business model upside-down.
This is a great product that I can easily see being both a marketing tool and a full digital version of a body of work for bands. For marketing it could be a 3 song demo+Bio and pics or an entire album with full artwork. Either way I think it has great potential for getting exposure and income.
If you haven’t heard of Kutiman yet you’re about a week late on the latest music sensation to be incubated on the Web. Ophir Kutiel, aka Kutiman, is an Israeli musician and producer that released a project titled Thru You on the Web seven days ago. It has since garnered over a million views and generated a buzz both on the blogosphere and on Twitter.
I’ve been on a social media kick lately and I’m realizing that this thing isn’t going away. I’m not talking about social networks like Myspace, Facebook or Ning. I’m talking about Social Media, i.e. USTREAM, Tumblr and, of course, Twitter.
Over the past several months I’ve discovered that the simplest of ideas make for very powerful tools. I’ve been all about the idea of Twitter lately. I’m amazed at how people can say so much in 140 characters or less. Some people use it to say “Going to dinner” or “At the movies”, but the real innovators see it as a marketing device. The social media marketers are using it to promote their businesses, ideas, beliefs and so more. Truly amazing! USTREAM, and vlogging in general, is starting to dominate the landscape as blogging has been doing for the pasty couple of years. Some of my favorite vloggers are 1938 Media, Wine Library TV and iJustine. Give these sites a look to see where the future of the web and the sharing of information is going. The potential for this stuff is HUGE!
