Artists Must Get Fans Immersed In a Great Story
"People want to be immersed. They want to get involved in a story, to carve out a role for themselves, to make it their own. But how is the [artist] supposed to accommodate them? What if the audience runs away with the story? And how do we handle the blur — not just between fiction and fact, but between [artist] and audience, entertainment and advertising, story and [the music]?" – Frank Rose, author of The Art of Immersion.