Can Christmas Cure Music’s YTD Sales Slump?
The pressure is on inside every major label, as radio promotion departments scramble to find a few major hit singles to help reverse yet another year to date sales slump. With only 11 shopping weeks remaining in 2010, the recorded music industry overall is down 13.6% from last year with both digital and physical sales factored in.
For country music (down 12.5%), that means that in the next 11 weeks, they need to sell 18.377 million more units or 1.67 million per week. "That’s a tall order," reports Music Row, "considering that this week we sold a total of only 718k."
Christmas traditionally provides a big sales bump, but this year the bump that music needs looks more like a mountain.