Effective Street Teams and Digital Music Strategy
How do we update street team tactics for the digital age? Erik Koral shares his thoughts on how to manage and reward the efforts of your fans. As well, he lists the resources that you will need to empower your street teamers to be effective and make the most impact. David Allen has also posted a great interview that covers his involvement with the Gang of Four, his thoughts on digital music strategy, and punk music. It's an enduring, but really great read.