Facebook Users Don’t Spend Much Time Using Facebook Apps [CHART]
The new ComScore study "The Power Of Like" reveals that Facebook users spend most of their time (27%) in their News Feed and relatively little (10%) using apps. That's not to say that there's aren't successful apps that add value to the Facebook experience. But it's a reminder of how important activity - which appears in a fan's feed - have even greater influence.
CHART: Time Spent On Facebook By Section:
via Business Insider