George Howard: The Leveling Has Arrived
"The first moment of leveling occurred with the advent of ProTools. No longer did one need to collateralize their creativity in exchange for funds from a record label to create a competitive recording.
The second moment of leveling arose via firms like TuneCore. No longer did one have to be signed to a label to have distribution."
"The third moment of leveling revolved around the emergence of social media. While not completely obviating the need for traditional promotion, the rise of social media certainly shifted the power away from people like publicists and into the hands of the creator.
We now arrive at a place where musicians/artists are comparable to chefs. All chefs, within reason, have access to the same ingredients. Certainly, geography plays a role for access to ingredients, in a similar manner as geography plays a role for musicians/artists - if you don’t like your geography/feel it’s a competitive disadvantage, move."- George Howard, 9 Giant Steps