Greg Rollett: Leverage Other People’s Audiences
Where this fails to work is when you do not have the audience to even watch your videos, read your blogs and check out your content, even if its dope content.
Over the past year we have been working with our musicians to create content that leverages Other People's Audiences. What that means is taking your content and framing it for someone else's site. What you are doing is a reverse "Field Of Dreams." Think about it. If a site has 100,000 unique visitors or a ton of RSS subscribers and your site has 100 readers - does it make more sense to put your content on your site, cross your fingers, hope and pray, or guest post, get interviewed or put some solid and valuable content on someone else's site and drive traffic back to your site?
At the end of the day this will help you grow your audience, build your mailing list and start engaging with more fans on your home turf.
-Greg Rollett, Internet Entrepreneur and Music Marketing Guy