More Music Industry News: KKBox To US, Rockhose Launches, Microgen To DDEX & More

It was great meeting so many Hypebot readers yesterday at the LA New Music Seminar. And congrats to Tommy and Dave for putting on such a great (and successful) event.

• Interactive Grammys reach most viewers in 6 years. (Wired)
• Taipei-based KKBOX, which currently provides a catalog of ad supported songs from all four major labels plus Chinese-language music, has signed up 200,000 paying users in Taiwan and Hong Kong for its desktop and mobile streaming music service - and is now setting its sights on the U.S. (GigaOm)
• Three former ECHO Ticketmaster execs have launched Rockhouse Partners. The technology-based entertainment agency will focus on connecting sponsor brands to consumers in the music and sports industries. Co-founders Tawn Albright, Kevin Brown, and Joe Kustelski. (press release)
• DDEX marches on:  Microgen  has been accepted as a Charter Member of the Digital Data Exchange (DDEX), a standards organization that is working to improve information sharing efficiency for the digital music industry. (press release)
• HP to launch music service dubbed The Music Station in Europe. (Reuters)
• Industry Chat: Marc Weinstein, Founder of Amoeba Music (Paste)
• Essay: Can Music Stand on Its Own in Today’s Entertainment Culture? (Creative Deconstruction)