MTT: The Music Manipulation Curve (Theory)
Bruce Warila discusses the constant trend of moving toward easier listening formats that allow for personalization on demand. Sites like Pandora utilize user feedback and hire professionals to break down songs and figure out what to recommend to listeners. Bruce thinks that services that feature “ubiquitous, on-demand streaming (or even downloading) of any song, brilliant user interfaces, and an integrated, trusted quality fader” will drive up music consumption. Take note: There may be business opportunities to fill that need. Are you getting your music exposed to more fans or is it getting trapped by deals, etc.?
“Consumers are going to pursue - with or without you - the cheapest, easiest, sexiest method (service / format) that delivers a highly-personalized listening experience.” (Read On)