Music Gets More Social As It Moves To The Cloud
"Social tools and media are of course already inherently connected and inherently cloud based, whether it be Facebook, Twitter or MySpace. When woven into the fabric of a digital music offering they bring that experience to life. In a connected music experience that exists across multiple devices and multiple platforms, social connectivity is more important than ever. Social connectivity turns a bored 10 minutes waiting for a train into a connected a fun engaged interaction with a friend, sharing playlists on MySpace. It transforms looking for something new to listen to on your iPhone into a social discovery journey."
- Mark Mulligan of Forrester Research