New Bandcamp Buttons Show Facebook Like’s Power
Several months ago Bandcamp saw Facebook blow past search results as the #1 source of incoming traffic surpassing the combined referrals from Google, Yahoo, and Bing. Motivated by their own experience and user requests, the musician toolkit creator added Facebook Like buttons and has since seen traffic to artists explode.
Before Like, Facebook traffic coming into Bandcamp for artists could "primarily be attributed to the tens of thousands of times each month that people clicked Share > Facebook on Bandcamp pages, or made a purchase and then clicked Share to Facebook".
But in just the first few days since the addition of Facebook Like buttons, they are already being clicked 4 times as often as Bandcamp's other Facebook sharing options. Interestingly, the surge coming from Like buttons is not cannibalizing other options, which Bandcamp says also continues to grow.