RockStar Motel Opens Platform To Fans & Bands
RockStar Motel leaves beta today in the US, UK and Canada. The social network with game elements features a fan signing band approach in which fans are encouraged to become superfans via in-network recognition.
RockStar Motel is an innovative site with the core challenge ahead of reaching a critical mass of users who appreciate the opportunity to support musicians by promoting them within a social network setting. CEO Luca Sacchetti is hoping to unveil a platform that will directly connect fans and bands. It launches with sharper design than was initially evident at a time when design is of increasing importance.
RockStar Motel is now available for independent musicians to set up accounts and make their content available in-house. RockStar Motel is also launching with additional ways to feature musicians and fans.
A network feed across all accounts promotes new artist signups for a 24 hour period. A chart feature for superfans will promote top fans giving them additional recognition across the network.
RockStar Motel has also developed a new networking feature for public launch that draws on fan analytics and identifies fans that might be a good match for particular music acts. While RockStar Motel struck me as a company that was trying to find creative ways to limit spam, they also seem to be finding positive ways to connect people that might be a good fit.
RockStar Motel is an example of a new platform for promoting music that faces formidable challenges with a great deal of growth potential if successful.
Hypebot contributor Clyde Smith is a freelance writer and blogger. He blogs about web business models at Flux Research and the world of dance at All World Dance. To suggest music services and related topics for review at Hypebot, please contact: clyde(at)fluxresearch(dot)com.