Selling To Fans? Think L.I.V.E.
#SXSW - During yesterday's SXSW 2010 panel "Your Fans Are Your Livelihood" hosted by Glenn Peoples of Billboard, Brian Peterson of Bandbox recommended that the key to more sales from fans is to think L.I.V.E.
Offer products that are limited in time and/or quantity.
Interact regularly with the fans.
Add more value or discount the product.
Sell to your core fans first.