Study: Going Global Means Going Mobile

A Nielson and Cambridge Group study of trends in information and communication technologies also provides a glimpse at the future od music consumption particularly in emerging markets: concentrate on mobile as much as the internet.

Global consumers are hungry for access to information and communication, says the study. especially in countries with a growing middle class. Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon. The demand for information via the Internet follows slower, more predictable growth patterns.

image from blog.nielsen.com

More: Going Global Means Going Mobile in Emerging Markets


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