Survey: Youth 12-24 Go To 50% Fewer Concerts Than They Did A Decade Ago

image from x14.xanga.com Income from touring was supposed to help make up for falling artist income from recorded music sales; and more than one label 360 deal has been calculated on the same premise. But a new Edison Research survey of 12 to 24 year olds shows that ticket sales may not produce the future revenues that so many are aiming for. 

Infographic: 2000 vs 2010 Concert Attendance For 12 - 24s

In 2000, 24% of fans age 12 - 24 went to three or more concerts a year. Now on 12% do. In fact, the number of young people that will not attend any concert in a year jumped from 43% to 64%. Edison blames the economy, but a broader array of factors including increased competition from other entertainment sources and high ticket prices and fees may also be play a role in the decline.

EdisonconcertsWhere do 12 to 24 year olds discover the concerts they will go to. Recommendations from friends and family rule with radio and social networking also cited as important influencers.

Edison Concert Source
Read the full Edison survey.


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