Tadcast: Would You Pay To Get Your Music In An Online Video?
Paying to find fans has been around as long as there has been music and advertising. Once that meant a billboard on Hollywood Blvd, but with the net has come options that put advertising within reach of developing artists as well. Targeted Jango and and Facebook ad campaigns, for example, have proven worthwhile for some. But should artists pay to place music inside videos from the viral internet's video stars rather than be paid for music use, as in the traditional model? Tadcast thinks so and has created a marketplace to facilitate it.
Details & Video Demo:
Artists upload music to Tadcast, which has provided a similar service to traditional advertisers for some time. and offer it for inclusion in online video productions. Producers include a link to anywhere the artist wants, like a music store or their website. Artists pay for this exposure on a per view and pay for click model much like Facebook or Google ads. Of course, unlike a banner or text ad, placement in a video means that potential ads actually get to hear your music.
Question: Could Tadcast be a worthwhile investment for some artists that leads to more fans and more income? Or does Tadcast eliminate yet another source of income for artists.